Five years ago, it is unlikely that you had a website, thought Facebook was a children’s colouring comic and social media was the hatches, matches and dispatches (births, deaths and marriages) page in the local newspaper. Your marketing communications activity largely depended on press releases to the national and trade media and, if you could afford it, advertising campaigns.
The Internet has changed all that.
The online revolution has enabled companies of all sizes to compete on an even playing field, using the latest tools and techniques to get their message in front of their target audiences. Twitter, Facebook, Pinterest and other social media channels have come to the fore allowing tech-savvy marketing professionals to push their messages out to millions of people worldwide, transforming the Internet into a global marketplace with untold potential.
Many small to medium-sized businesses (SMBs) do not have the knowledge nor the resources to tap into this revolution. The underlying democracy of the Internet benefits SMBs, allowing them to gain an advantage over their larger competitor as they can make decisions and carry out new marketing communications strategies in a much faster timeline.
This is where I can help. I have been actively involved on the Internet since 1995 and have run blogs and successful social media campaigns. From mobile cloud computing advice to a full-service blogging service – make contact with me to explore the possibilities.